Objective:

To create and grow Barkle's Instagram presence organically, engaging consumers and educating them about the brand without the use of paid advertising.

Challenge:

Content Creation:

Developed a content strategy focused on educating consumers about the importance of pet dental care and the benefits of Barkle products.
Ensured consistent, high-quality posts that informed and engaged the target audience.

Influencer Collaboration:
- Identified and engaged an 'army' of nano and micro influencers in the pet care and wellness niches to expand reach and authenticity.
- Crafted collaboration guidelines that aligned with Barkle’s brand values and marketing goals.
Community Engagement:
- Implemented interactive content features such as Q&As, polls, and contests to foster a community feel.
- Actively responded to comments and messages to build relationships with followers.

Starting from zero to build a follower base solely through organic growth, leveraging free resources and engaging influencers within a tight budget.

Strategy:

Follower Growth: Grew the Instagram following to 500 within the first six months through organic strategies.

Engagement Rate: Achieved a high level of engagement through influencer partnerships and interactive content.
Brand Awareness: Increased consumer awareness and education about Barkle, establishing it as a trusted brand in pet dental care.

Results:

Our approach not only established Barkle’s presence on Instagram but also set a solid foundation for future marketing efforts. This case study demonstrates our ability to leverage creative content and influencer partnerships effectively, even without a budget for paid advertising.

Since then, Barkle has doubled its marketing team and launched successful advertising campaigns on social media and Amazon.